About the Project

Creative Direction | Copywriting | Design | Strategy

For transgender men and non-binary people who have periods, the "feminine product" aisle can be a major site of stress and gender dysphoria due to the stereotypical feminine packaging and female-targeted ads that dominate the period product industry.  We know that it takes courage to recognize who you truly are, and it takes more courage to transition into who you were truly meant to be. For over 90 years, Tampax has been for the women who need us.  And now, Tampax is here for the men who need us too. With the debut of our redesigned packaging and our "Tampons for Men" print campaign, we hope to reach a new audience of period-havers and assure them that Tampax has their back - no matter their gender identity. Tampax. For women. For men. For all. 

This campaign was submitted to The 2022 Young Ones One Show and made the shortlist for the print ad open brief competition.