About the Project

Art Direction | Copywriting | Packaging Design | Strategy

From household projects to kicking back with a beer, there are some things Dads just know. At Budweiser, we’re celebrating that essential Dad knowledge and building the next generation of Bud-lovers by showing young people all they need to Dad Up is a Budweiser. We’re creating an invite-only workspace on Clubhouse, dedicated to connecting members of the Dad Up community. To debut the campaign, we’ll launch a video spot driving young people to join and exchange Dad tips and tricks. By partnering with Home Depot, young people will be encouraged to begin their Dad Up journey by purchasing a branded starter tool kit and accompanying 15-pack of Budweiser, complete with an invitation to the Clubhouse workspace. We’ll tie it together by raising awareness via print, social media, and OOH advertisements, and show young people that you don’t need to be a Dad to Dad Up, you just need a Budweiser. 

This campaign was submitted to The 2021 Denver One Club Awards and was selected as a Bronze medal winner in the Student-Campaign category.