For nearly a century, Bang & Olufsen has been a leader in high-quality sound equipment, catering to music producers, audiophiles and avid listeners alike. In order to revitalize our brand and reclaim our spot as a leader in today's music world, we're introducing Bang & Olufsen Jam Rooms: a chain of pop up studios coming to musical cities around the U.S.. Musicians and melomaniacs will be given full access to a range of instruments and our professional-grade equipment, allowing them to come jam out with their friends, strangers and favorite artists.  Each evening, a new set of artists will be welcomed into a Jam Room to perform on a live stream.  Amateur musicians can join in the live jam from around the country by visiting their nearest Jam Room. The live jams will be streamed live at the Jam Rooms around the country and on our website, inviting avid listeners to join in on the celebration of music.  Bang & Olufsen Jam Rooms will bring new life the jam session and excitement about our exceptional sound products, inviting music lovers to bring the jam home by purchasing a speaker after visiting the Jam Room nearest to them.

This campaign was submitted to The 2022 Young Ones One Show and made the shortlist for the Bang & Olufsen brief competition.